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# identity.md

## Organization Overview
- **Company Name:** RMS Beauty
- **Mission:** To pioneer clean, ingredient-transparent makeup and skincare, offering natural makeup and skincare made with organic ingredients.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2009. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Rose-Marie Swift: Founder, Master Makeup Artist (https://www.rmsbeauty.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to pioneering the clean beauty movement with ingredient-transparent makeup and skincare, fostering innovation and natural beauty.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and offers a full line of natural makeup and skincare products made with organic ingredients, pioneering ingredient transparency in the beauty industry.
- **Location(s) and Geographic Presence:** Primarily operates within the U.S. market with shipping services. Specific physical locations details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.
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